Germany has its quirks, like a complete and utter lack of 24-hour anything, and nearly everything closed on Sunday. So food shopping can take on a certain degree of urgency and importance. With Christmas a few days away (meaning stores close at 2:00 on Christmas Eve, and stay closed until 12/27), a few friends scheduled to come over on Christmas Day, and the cupboards already bare, we steeled ourselves for an onslaught at the local Martkauf store (which closes at 8:00 M-F).
We're cruising the booze aisles (our first attempt to stock up), and I see this bit of unintentional hilarity: a rough, cheap Vodka with the bonus of... a winter cap attached to the top of the bottle in packaging. Seeing as the only folks who would drink this rotgut are the same types who plan to pass out in the park overnight, I'd say that the marketing department knows their clientele, and knows they can and will use the hat.
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